Publicis Connect
Agency workflows. Simplified.
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With Connect we have created a platform, that is:
As an agency – we preach automation – however no agency is living it – until now.
With Connect we
have created a platform, that is:
- Making it easy to run digital performance media
- Reducing e-mails (we all need that)
- 24/7 real-time view
- Completely transparent
- Automating agency-client workflows
- Accommodating all your stakeholders
- Simplifying sharing – across markets, business units, teams, verticals etc.
- Automating continuous learning
- Integrated with the Nordic media ERP system (Marathon) to provide a live overview of all budgets and invoicing - not just plans
In short – an end to end collaboration platform, that brings information sharing, optimization and stakeholder management to the next level
Connect puts the focus on what matters;
Your Strategy and Your Brand
Home
When logged in, your preferred view of all media related activities are visible in one simple view, tailored exactly to how your organization needs to work with it. Connect is your primary platform for all marketing and media, be it real-time, insights, briefs, plans or live pacing.
Brief
Product launches, campaigns, branding etc., this is where the big goals and ideas are briefed, and sent to your agency.
Media plan
An interactive planning suite, making endless e-mails and attachements a thing of the past. Once approved, plans can go live with no latency.
Live dashboard
In the Live dashboard you will see all we see. This section is built upon live data from various platforms, our own ERP system and any other potential live data source e.g. your online/offline sales data.
Reporting
Analyze, learn and share results on how your campaigns have performed. We will make sure to analyze performance, and add future recommendations on learnings made.
Insights
All data accumulated on past campaigns is visually accessible here. Create insights from matching variables and share in Connect or directly from Connect with any stakeholder. These insights will also “pop up” when building a brief.
From Brief
Connect is tailored to the way your organization work with briefing. We customize the brief module to match how you work, the major difference is that now it is not lost in an e-mail with a PowerPoint and Excel file attached – it is all accessible and ready at hand for everyone who needs it – at any time!
Through Planning
Media plans are created in Connect and are dynamic, and can be amended and commented in real-time. The days where we need to search our inbox for version 15 or 16 of the plan, and what has been approved, are gone. In Connect everyone can see where we are at – at any given time. Plans are set live directly from Connect, and thus there is no need for multiple duplication of data, creating an environment of complete transparency and less typo’s.
To Reporting
All is in Connect. The live dashboard allows access to real-time pacing and follow ups on KPI’s as often as needed. The days where midway and post campaign reports are created in Powerpoint are gone. With Connect you decide when you want a report, and will always be able to share reports with any stakeholders, either directly in the platform, or anywhere outside your organization.
Get in touch
Curious about Connect? Contact us and learn more about it
- we’d love to hear from you!